Effective Conversion Rate Optimization
About Effective Conversion Rate Optimization
Whether you run an ecommerce website, manage your marketing team’s SEO campaigns, or oversee lead generation initiatives, improving your conversion rate is key to driving sustainable growth. This multi-chapter guide dispels some common CRO myths and provides best practices for gathering high-quality data to drive conversions over time.
Effective Conversion Rate Optimization to measure conversions is by dividing the number of sales or leads generated by the total number of visits to that page, then multiplying it by 100. This gives you a percentage of the total number of visits that converted, or the conversion rate.
To increase the likelihood of a visitor converting, try eliminating distractions and simplifying their path to action. For example, on your landing pages, minimize the number of product options or links. On forms, reduce the amount of required information—for instance, there’s no need to ask for a date of birth on a contact form.
Leading Conversion Optimization Agency: How They Drive More Sales
Another important factor in conversion is establishing credibility. Social proof is a powerful tool for increasing conversions, encouraging visitors to take an action because others have already done so. Try showcasing customer testimonials or including evidence of your brand’s popularity, such as an endorsement from a reputable publication or celebrity.
Rather than relying on intuition, use A/B testing to make data-backed optimizations and minimize risk. A tool like VWO allows you to test versions of your web pages to find the ones that positively impact conversions. This will help you avoid making decisions based on assumptions and ensure that the changes you make are universally applicable to your audience.